一、原則
1、 Safety principle
原則是要求設計要遵循保護商品、防止泄露和外溢的客觀規律來設計包裝的各個部位的位置和比例等。
The safety principle requires that the design should follow the objective law of protecting goods, preventing leakage and spillover to design the position and proportion of each part of the package.
例如：紙箱包裝整體要選材合理以保證產品的承重性和抗壓性；液體的包裝要確保內袋的密封性以防滲漏現象；打包的方式要科學可靠，確保商品的質量無損。
For example: the overall material selection of carton packaging should be reasonable to ensure the bearing capacity and compression resistance of the product; the liquid packaging should ensure the sealing of the inner bag to prevent leakage; the packaging method should be scientific and reliable to ensure the quality of the goods.
二、便利原則
2、 The principle of convenience
包裝除了要保護產品，也需要方便運輸。包裝各部分的比例、尺度也應考慮人手的生理功能以及抓、握程度來科學制定，否則就會在使用上帶來不便。
Packaging is not only to protect product safety, but also to facilitate transportation. The proportion and scale of each part of the package should also consider the physiological function of human hands and the degree of grasping and grasping, otherwise it will bring inconvenience in use.
例如：較輕型的電子產品包裝可以在合適的位置做手挽孔設計，便于工作人員的搬箱作業；較重的設備產品包裝就應該根據通用叉車的規格設計棧板，便于叉車作業。
For example, the lighter electronic product packaging can be designed with hand-in-hand holes in the appropriate position, which is convenient for the workers to carry the boxes; for the heavier equipment products, the pallets should be designed according to the specifications of the general forklift to facilitate the forklift operation.
三、整體原則
3、 Overall principle
產品包裝是一個物體形態，在這個物態的整體中各局部雖然具有各自的功能和效應，但他們并非是孤立的，而是包裝整體的一部分。在設計重型包裝的時候還應該考慮到產品的具體形態，整體設計產品包裝。
Product packaging is an object form. Although each part has its own function and effect, it is not isolated, but a part of the whole package. In the design of heavy-duty packaging, we should also consider the specific form of the product, the overall design of product packaging.
例如：做不規則產品的紙箱包裝時，不能只簡單的做一個正方形或長方形箱子，需要考慮產品的具體形狀，使用珍珠棉或者蜂窩板等輔材，填滿空缺地方以穩固產品，避免產品在運輸的過程中因顛簸而損壞等。
For example: when packing irregular products in cartons, we can't simply make a square or rectangular box. We need to consider the specific shape of the product, use pearl cotton or honeycomb board and other auxiliary materials to fill the vacancy to stabilize the product and avoid damage due to bumps in the transportation process.
四、創新原則
4、 Innovation principle
在遵循科學及包裝的構造規律的基礎上，勇于打破常規觀念，尋求更多渠道、更廣范圍和更新層面的新理念和新方法，并有效地進行嫁接、借用是很好的創意途徑。
On the basis of following the scientific and packaging structural rules, it is a good creative way to break the conventional concept, seek new ideas and methods with more channels, wider scope and newer level, and effectively graft and borrow.
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